MOO&AR

WE DO
BRANDING
ART DIRECTION
WEB DESIGN
Moograbi and Arnaldes
TEL 03-683-0104
FAX 03-683-0105
info@moo-ar.com
8 Gevulot St.
Tel Aviv 66844

SARONA MARKET
RE BRANDING
&DIGITAL VISUALS

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Creating a visual language for Sarona Market in collaboration with all the shops, restaurants and the people behind them. Designing posters and signs for the market area, a quarterly printed magazine with in-depth articles about the market, food and lifestyle. Drawing a map of the entire market area with all the stands, stores and restaurants as well as the surrounding public space. Creating a market calendar in book form for the scheduled events in the market during the course of one year. Designing and programming a comprehensive market website including a blog magazine for consumers and professionals alike. Fixed touchscreens on the market entrances give access to the website and assist the visitor in finding his/her way through the premises. Producing several video loops for a number of large screens within the market hall, functioning both as information boards and decorative elements.

NAYA NEGRI
RE BRANDING &
PRODUCTION

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Maya Negri founded the brand that bears her name about a year after her graduation. In the years since, Maya Negri launched dozens of collections, opened five stores across the country and also expanded her business around the world. soon she will be launching an exclusive online shop.

I-N-MAGAZINE
DIRECTION & POST PRODUCTION

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I-N-MAGAZINE is part of IGLY&NITI E-commerce a worldwide shop is an International platform for the talented Russian & Ukrainian fashion. Now, after years of deep freeze, there is a tremendous burst of original Russian creativity in fashion, and countless young designers, stylists, journalists, bloggers and models show their immense talent on the international stage.IGLY&NITI sees itself as an integral part of this process and hope to assist in establishing Russian fashion all over the world

MOO&AR VIDEO BLOG

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A brand new blog with most of our past years video productions

AGADIR
BRANDING & CAMPAIGNS

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Re-branding and web design for AGADIR, a nine branches burger-bar. The concept is love sentences which express the affection of Agadir's customer towards the hamburger chain. We also designed a brand new website.

TALI YAACOBI
WEBSITE

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Website for Tali Yaacobi, one of the most esteemed and leading productions company in its field in Israel. We did the concept creation, shooting and editing the video and developing the new web site.

OFFER NISSIM
VIDEO CLIP

Vladi Blayberg - Cold Song (Oscar Wilde Tribute) The opening video for offer nissim world tour. Premiered at FFF Shirazi gay parade party 2015 in Tel-Aviv.

IGLY & NITI
BRANDING & WEBSITE

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Branding and website design for IGLY & NITI E-commerce worldwide shop.

FFF Parade&Room 609
2015
BRANDING &
PRODUCTION

Shirazi FFF pride parade 2014 TLV main event 110% free to do what you want to do

110BURGER
BRANDING & WEBSITE

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branding and web design for 110 Burger, a new fast-food chain. 110 Burger uses modern mechanization and exclusive network which allows fast, accurate, simple and clean operation

MOTTY REIF
BRANDING & WEBSITE

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Branding and website design for event producer Motty Reif.

BRENNER
BRANDING

Brenner is a our new bar - restaurant that we recently opened at Tel Aviv.

SIMON ELMALEM
WEBSITE

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Web design for fashion stylist Simon Elmalem.

PAN

Branding for MiniFest, a music festival that took place at Israel, with the best Dj's from all over the world.

IDO IZSAK
WEBSITE & VIDEOS

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Web design, Visual and video editing for photographer Ido Izsak

HIRO
BRANDING

Corporate identity including stationary and a website design for Hiro, a video advertising & content syndication company who provides new technologies and new solutions in the internet and in the intranet fields.

PASPOURTOI
WEBSITE

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Web design for the israeli designer Dorit (Dodo) Bar-Or.

UELI ETTER
WEBSITE

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Web design for Ueli Etter, a Swiss artist that we love dearly.

DUDI HASSON
WEBSITE

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Web design for the well known fashion photographer Dudi Hasson.

RAMAT AVIV
FASHION MAGAZINE

Ramat Aviv Magazine is a fashion magazine. We are responsible for the looks and feel, fashion productions and the overall design of the magazine.

MIZLALA
BRANDING

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Branding for MIZLALA, the new restaurant of Meir Adoni.

9ROOMS
ONLINE MAGAZINE AND PRINT

9ROOMS is a special boutique project for women by Iris Zohar, and We did print products and their new online magazine. The magazine is updated once in a month and we are responsible for concept creation and development.

AGADIR EMBASSY
BRANDING

AGADIR (a seven branches burger-bar) opened a new branch-"Agadir Embassy", and we did the branding.

INN 7
RE-BRANDING

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Re-branding and web design for INN7, high Fashion, multi brands boutique company located in Tel Aviv, Israel. Moo-Ar is responsible for all contents, from concept, thorough video shooting up to the web development.

DUDI DAYAN
WEBSITE

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Web design for the photographer Dudi Dayan.

RAZILI
NEW WEBSITE

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Web design for the israeli designers chain stores "Razili", from concept creation, through shooting, directing and editing the video, all the way to developing the new web site.

CITY DESIGNERS
BRANDING

Branding for City Designers, 240 and Home

AGADIR
BRANDING AND FILM PRODUCTION

Re-branding and web design for AGADIR, a seven branches burger-bar. The concept is people eating a whole AGADIR's burger, filmed in one shot. Moo-Ar is responsible for all contents, from concept, thorough video shooting up to the web development.

NISO
RE-BRANDING

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Re-branding and web design for NISO, Furniture store specializes in design, production and marketing of luxury furniture. Moo-Ar is responsible for all contents, from concept, thorough video shooting up to the web development.

YOSEF
WEBSITE & FILM PRODUCTION

Concept, art direction, video art, new website, catalog and production for YOSEF.

MTV ISRAEL
ADVERTISING

Concept, art direction and production of "Let the music fly" campaign, a new cooperation between Mtv Isreal and Elal airlines.

TOM SALAMA
WEBSITE & FILM PRODUCTION

Website for the fashion designer Tom Salama.

HOLIDAY
EVENT

MOOAR HOLIDAY First Event Saturday 8.8.2009 special items sale 11:00-23:00 party 19:00 8 Gvulot st Tel Aviv

BSOFT
BRANDING

Corporate identity including stationary and a website for a local company who provides new technologies and new solutions in the internet and in the intranet fields.

PARIRZKI & LIANI
2009
WEB DESIGN

A website design for a local architects office.

OFIRA AZRAD
WEBSITE

Website and catalog design for Ofira Azrad’s a fashion designer. living between Israel and Norway the Moo-Ar team were combining all her thoughts and ideas in the project.

360 MAALOT
FASHION MAGAZINE

360 Maalot is a fashion culture magazine, considered to be the most cutting edge print publication in Israel. It achieves international standards in all aspects - content, concept, design, photography, ads, print. Even though it has a small circulation, mainly in the Tel Aviv region, it has a very strong influence on the local fashion industry and features the 'top of the crop' in all departments - models, photographers, hair and make-up artists, stylists, designers, writers, etc. We are responsible for the looks and feel of the magazine in all aspects. Keren Arnaldes is the editor in chief and co-publisher, Moshe Moograbi is the graphic editor. 360 is now in its third year of circulation. Its current form as a big fashion culture quarterly is the product of gradual development in the field of publishing that started 7 years ago with its 'father' magazine 42 Maalot. We are very proud that some of the talented individuals working for many years with us on its creation have grown and become leaders in their respective fields.

STORY SEMINAR
BRANDING

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For over 15 years, Robert McKee's Story Seminar has been the world's ultimate writing class for over 50,000 screenwriters, filmmakers, TV writers, novelists, industry executives, actors, producers, directors and playwrights. Over three intense days, McKee's Story Seminar effectively demonstrates the relationship between story design and character. We did all the branding work for the Israeli tour that took place in TEL AVIV at 2006/2007

MAC
ADVERTISING

Two separated projects for make-up giant MAC, appeared in successive issues of 360maalot magazine. We did everything but shooting. It features the thoughts of two leading photographers on the subject of beauty, make up and the ways in which we perceive it. One is loaded with irony and humor, the other plays subtle mind tricks and flirts with classic beauty imagery.

BUKI GRINBERG
BOOK DESIGN

News from the underworld' is a new book that covers 30 years of the artist Buki Grinberg's works. Grinberg shows a great attraction to wild, brutal.

DAN REISINGER
WEBSITE

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As a graphic designer, Reisinger won the first prize for a poster he designed for "Expo 58" in Brussels, Belgium, and he is featured as one of the 52 top graphic designers from 10 countries in the book "Top Graphic Designers." Reisinger has designed more than 200 social, political and cultural images as well as more than 150 logos that are familiar symbols in Israel.

CASTRO
ADVERTISING

A mini campaign for Castro published in 360 Maalot magazine.